So NestleNido is a very expensive fake milk product sold here in Rwanda. Many people use it in their tea and coffee and it totally dominates the market. I might be a crazy person but it drives me nuts every time I see it. Any you might ask why???? (thanks for asking, sorry this post is a little bit more hardcore than the others but i find it important and its been slapping me in the face the last couple of weeks)
A couple of years ago Nestle decided to push their fake milk product even further in developing countries so they made up a couple of little lies to sell more product.
These little lies turned out to be a little bigger problem than they expected. They started a marketing campaign saying that their fake milk product was healthier for a baby than their own mothers breast milk. This is simply not true and wrong to promote. They did this by buying up tons of advertising space in developing counties. They even had their employees dress up in nurses uniforms and go into hospitals to tell new mothers that they should use the nesmilk instead of their own breast milk because it is healthier for a baby. They would even be generous enough to give a free sample to the mother to the exact length of time that it takes for a mothers breast milk to dry up from not being used after having a child.
This strategy worked as mother spent much of their money they had to buy the new Nestle formula. The success was "huge" as this this killed hundreds of thousands of babies. Mothers would mix the formula with unclean water and many babies died.
So please maybe give this a thought next time you see the many enticing Nestle products on the shelf.
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